Privacy Policy

Last Updated: December 15, 2025

Welcome to Renda e Dinheiro UK. We value your privacy and are committed to protecting your personal data. To learn more about our mission and our team, please visit our Who We Are page.

This Privacy Policy explains how we collect, use, and share your personal data when you visit our website, in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

1. Data Controller

The Data Controller is:

  • Company Name: Martech Digital Media LTDA
  • Tax ID (CNPJ): 44.803.907/0001-64
  • Address: Rua Alagoas, 1160, Savassi, Belo Horizonte, Minas Gerais, Brazil.
  • Email: [email protected]

Although the Controller is based in Brazil, we ensure that your data is treated with the same high level of protection required by UK law.

2. Personal Data We Collect

We collect and process personal data about you only where we have a legal basis to do so.

2.1. Information you provide to us

  • Data: Name, email address, and message content.
  • Source: When you voluntarily fill out a form on our Talk to Us page, sign up for a newsletter, or post a comment.
  • Purpose: To respond to your enquiries, provide support, or send you marketing communications (only with your explicit consent).

2.2. Information collected automatically

  • Data: IP address, browser type and version, operating system, device type, approximate location, and pages you visited.
  • Source: Collected automatically via cookies and server logs when you browse the site.
  • Purpose:
    • Security: To prevent fraud and cyber attacks (Legitimate Interest).
    • Analytics: To understand how the site is used to improve our content (Consent).
    • Advertising: To show personalised or non-personalised ads (Consent).

3. Lawful Basis for Processing

Under the UK GDPR, we rely on the following lawful bases to process your data:

  • Consent (Art. 6(1)(a)): For placing analytics/advertising cookies and sending marketing emails. You can withdraw this consent at any time.
  • Legitimate Interests (Art. 6(1)(f)): For maintaining the security, integrity, and technical operation of our website.
  • Legal Obligation (Art. 6(1)(c)): If we are required by law to disclose data to UK authorities (e.g., law enforcement).

4. Cookies and Tracking Technologies

We use cookies to enhance your experience. Under the PECR, we require your consent for non-essential cookies.

4.1. Google AdSense

We use Google AdSense to display advertisements.

  • Cookies: Google and its partners use cookies (such as the DoubleClick DART cookie) to serve ads based on your previous visits to our site or other websites.
  • Personalised Ads: These cookies allow Google to show ads tailored to your interests.
  • Transparency: You can learn more about how Google uses your data here: Google Partner Sites Policy.

4.2. Google Analytics 4

We use Google Analytics to analyse website traffic. The data collected is pseudonymised and used to create reports on user trends without identifying individual visitors directly.

4.3. Managing Your Preferences

You have full control over your data:

  • Cookie Banner: Upon visiting our site, you will see a banner allowing you to accept or reject non-essential cookies.
  • Ad Personalisation: You can opt out of personalised advertising by visiting: Google Ad Center – Opt Out.
  • Ad Settings: Manage your preferences at: Google My Ad Center.

5. Sharing Your Data

We do not sell your personal data. We only share data with:

  • Service Providers: Hosting companies and technical support providers necessary to keep the website running.
  • Google Ireland Limited / Google LLC: For analytics and advertising purposes.

6. International Data Transfers

The Data Controller (Martech Digital Media LTDA) is located in Brazil, and our partners (like Google) may store data in the USA.

This means your data will be transferred outside the United Kingdom. To protect your data, these transfers are subject to appropriate safeguards, such as the UK International Data Transfer Agreement (IDTA) or standard contractual clauses recognised by the UK government.

7. Storage and Security

We are committed to protecting the confidentiality and integrity of your data.

7.1. Where is data stored?

Your personal data is stored on secure cloud servers provided by reputable infrastructure companies. These servers may be located in the UK, USA, or Brazil. We implement strict security measures, including SSL encryption (HTTPS), firewalls, and restricted access controls.

7.2. Data Retention Period

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements:

  • Technical Logs: Retained for a limited period (typically 2 to 26 months) for security monitoring and analytics.
  • Contact Data: Retained for the duration of your enquiry and a reasonable period thereafter for record-keeping.
  • Marketing Data: Retained until you withdraw your consent (unsubscribe).

8. Artificial Intelligence (AI) and Content

  • Copyright: All content on Renda e Dinheiro is protected by copyright laws.
  • Use of AI: We may use Artificial Intelligence tools to assist in creating, editing, or translating content. All content is reviewed by human editors to ensure accuracy and quality. We do not use automated decision-making that produces legal effects concerning you.

9. Terms of Service

Your use of Renda e Dinheiro is also governed by our Terms of Service. We recommend reading this document to understand the rules of conduct, disclaimers, and responsibilities when navigating our platform.

Please review our full Terms of Service.

10. Your Rights (UK GDPR)

As a user in the UK, you have specific rights regarding your personal data:

  • Right of Access: Request a copy of the data we hold about you.
  • Right to Rectification: Correct inaccurate or incomplete data.
  • Right to Erasure: Ask us to delete your data (“Right to be forgotten”).
  • Right to Restriction: Limit how we use your data.
  • Right to Object: Object to processing (especially for direct marketing).
  • Right to Withdraw Consent: You can withdraw consent for cookies or newsletters at any time.

To exercise any of these rights, please contact us via email at [email protected] or through our Talk to Us page.

10.1. Right to Complain to the ICO

If you believe we are not processing your data in accordance with the law, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (Website: www.ico.org.uk).

11. Affiliate and Advertising Disclosure

This website participates in various affiliate marketing programs and maintains advertising agreements with multiple companies. This means we may receive a commission if you click on a link or purchase a product/service through our site, at no extra cost to you.

These links may direct you to:

  • Financial products (such as credit cards, loans, or bank accounts).
  • E-commerce stores and online retailers.
  • Digital service providers.

This commercial relationship does not influence our editorial independence or the accuracy of the information published.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in UK law or our practices. The “Last Updated” date at the top of this page indicates when the latest changes were made.